Ad Match

If a competitor within our geographical trade area currently offers a lower advertised price than our current in-store price on any identical grocery item (brand, size, etc.) with the same price calculation basis (i.e. per item, by weight, etc.), we will match the competitor’s price only during the effective date of the competitor’s advertisement. “Competitor” and “geographical trade area “are determined solely by us and are based on a number of factors which can change from time to time and store to store. Excludes mandatory ‘multi-buys’ (e.g., $1.69 each when you buy 3), ‘spend x get x Free’, reduce to clear, percentage discounts, and discounts obtained through loyalty programs. You must present the competitor’s current advertisement to the cashier prior to the expiry or the effective date of the advertisement in order for us to provide you with the price match. We reserve the right to limit quantities.